Acerca de
Lisen
1 . Project overview
Lisen is an online platform that supports entrepreneurs in their first startup-creating project, by providing them a customized roadmap and all the theorical and practical knowledge and tools, for an affordable price.
Role & responsibilities
Tools
Time
From early 2022 to late Autumn 2022
UX/UI designer
User research
Prototyping / Testing
Figma
Miro
Airtable
Process
Empathize
User interviews
Ideate
Ideation
Priorization
Define
Personas​
User Stories
Problem statement
Prototype
Zoning
Mockups
Prototype
Test
Usability Test
Results & Analysis
Iterate
Refining design
Problem
When you want to create your first startup you usually don’t know how to start and which step you should go through. Current online courses that teach the way to build a startup are not all the time fully holistic, and can be very expensive for entrepreneurs that don’t always have a huge budget to spend.
Goal
Give the opportunity for all entrepreneurs to build their first startup.
Solution
The product consists in a desktop webapp that provides a customized roadmap generated by IA, that gives access to a whole set of courses and tools sequenced in a program.
The target audience is entrepreneurs with early-stage startup project.
The different steps outlined in the roadmap enable the operational implementation of the users’ startup project.
The idea using IA is to move toward standardization in order to offer the product for an affordable price for users.
2 . Understanding the user
Step 1 : Building Personas
The target audience comprises urban people concerned about their environmental impact and willing to consume qualitative organic products without packaging and in an easy way.
Paul - engineering student
22 years old
Living in Paris, France
Engineering student at Polytech University in Paris
" I truly desire to create my startup but I'm afraid to fail "
Step 2 : Building User Stories
Paul
As a engineering student
​
I want to have a clear action plan, practical knowledge, methodology advices and tips
​
So that I can build a product that gives value for users and bring my first startup to life
Step 3 : Defining Problem Statements
Paul
Paul is an engineering student
Who needs to know the steps he should take
Because he wants to build his first startup in an effective way
3 . Stepping into design process
Mockups
Homepage - state 1
Homepage - state 2
Funnel and Sign up
Dashboard & Roadmap
Task & Course pop-ups
Branding & UI kit
Based on the Atomic Model and Design System
Logo
Typography
Muli
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Poppins
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Color Palette
#FF075E
#FFF0F5
#240024
#00CC61
#FFFFFF
#E6E6E6
#000000
Illustrations
Iconography
Prototype
more details coming soon.